McDonald’s has a new rival in the breakfast arena. Taco Bell, the home of the cutest food related mascot has decided to expand its offerings and offer breakfast a la Tex-mex. Is this going to be a case of “Yo quiero breakfast barrito,” or a heart burn inducing failure for the nationally known Taco selling conglomerate.
“We can turn the breakfast conversation into a two-horse race,” Taco Bell President Brian Niccol said in an interview, noting that Taco Bell intends to be a “strong No. 2” after McDonald’s.
McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales. But the chain has been facing stiffer competition over the years, with places such as Starbucks and Subway looking for a piece of the growing breakfast business.
Personally, I’m interested in trying their waffle taco. Anything that introduces maple syrup into my bloodstream is not a bad thing. I do not see myself hankering for a stop at Taco Bell on my way to work, but then again, weirder things have happened.